The Google PageRank Mythos

The top position in Google’s PageRank is considered by many as the holy grail of optimization work. Considering that Google is the leading search engine used by many people (hence the term googling), this is no overstatement. In fact, SEO’s put in much work in order to get to the top of the ranks, not to mention staying there for a long time.

Interestingly, because of this “reverence” to PageRank, a wide variety of myths surrounding it has appeared among SEOs. Some of these are nothing more than amusing stories that some SEO’s invented in their spare times. But there are those that need to looked closer since these are the ones that can affect optimization work.
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Getting Your Articles Published In Directories

One of the best ways to get people to visit your site is to have good articles to read. However, it is not always that your readers will go directly to your site for new articles. In that case, you need to go to them with new content to view. And that’s where submission to article directories enter.

Article directories are basically sites where writers can submit their written content. The site then distributes these to its subscribers, which can be quite varied, ranging from those who directly subscribe to the site to those that are enlisted in mailing lists. This means that your article will be able to reach more people. Read the rest of this entry »

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Maintaining Your Search Rankings

Rankings are very much important in getting your page noticed by your audience. The first page of a search engine list is considered to be the prime spot, as many users often look up to here for their search. However, rankings aren’t permanent, in fact, they can change by the hour. This means that you need to closely monitor your rankings and be prepared in case it changes.

By now you probably understand how the search engines work and how to work around this to get a good advantage. However, there are still other factors beside the technical stuff that can affect your rankings. In order to maintain your good rankings or in order to climb to the top of the search page, you need to know how to use them to your advantage. Read the rest of this entry »

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A Look Into The Yahoo-Bing Deal

The recent deal between Bing and Yahoo! have caused quite a stir in the online community lately. Many website operators have expressed their worries regarding the agreement, fearing that the set-up might adversely affect their status in the search engine’s directory. Users have also expressed their concerns regarding how the deal can affect their own use of Yahoo’s search engine.

For those not familiar with the issue, the deal was sealed between the two companies in March of this year but was announced only in July. The deal is a ten year agreement in which Bing would be the one powering up Yahoo! Search’s directory. This means that what you see in Yahoo’s search results would, in fact, be determined using Bing’s own set of search algorithms. Read the rest of this entry »

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SEO Techniques: What Hat To Wear?

SEO work is definitely very important to online marketing nowadays. And to this regard, SEO professionals will do just about anything to get their page on the top of the rankings. However, just like any other type work, there is a bright and dark side to doing this.

And knowing the distinction between these is very important if you want to do the work properly. In fact, this is one of the first things that you need to learn when doing SEO work. However, sometimes, the distinction between the two can be quite blurry. So here are some useful information to help you walk this thin line. Read the rest of this entry »

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Making Good Use Of Your Title Tags

Often, a good title can really get people to read your articles. However, in the online world, this is usually not the case. Unlike printed articles, you need something to direct users to you. And that is where the title tag definitely comes in handy.

The title tag is essentially the header for the whole page containing your article. It is the one that appears on the top of the web page. Aside from serving as a header for the page, the title tag is also the one mainly used by search engines and other online query systems in keeping track of your article and listing them in the search results. Thus, optimizing your title tags is definitely a must if you want your pages to be read. Read the rest of this entry »

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Explaining SEO Myths

While SEO is a good way to get traffic going into particular sites, many are still not that keen in using it. In fact, ordinary web surfers are not too familiar with the term. This is why there is as many myths about Search Engine Optimization as there is techniques in doing it.

These myths are quite diverse in their variety. Some of them concern the whole SEO process itself while others focus only on parts of it. And there are also those myths that do contain a few bits of truth in them. Thus, being familiar with these myths is a must for SEO professionals in order to make their work much easier. Here are some of the most common myths that you might have encountered. Read the rest of this entry »

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Making Good Use Of Long Tailed Keywords

Keyword research is one of the most important work to be done when optimizing your site. You need to find the the best keywords to use for your pages. However, that’s really the end of it. As it turns out, there is still plenty of keywords, other than the higher ranked set, that will prove as effective when used properly.

And this is where long tailed keywords research comes. Those not too familiar with SEO work will probably wonder what this term and its counterpart, core keyword, mean. At the simplest, this two terms refer to the groupings that SEOs make of their list of keywords. These are based on the ability of the keywords to generate traffic from searches made about them. Read the rest of this entry »

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Video SEO

Creating videos is now one of the trends online that is being used to catch the attention of their target market. It is used by organizations for promotional strategies and further reach out to their customers. It is believed that the combination of visual effects and sounds are far more effective compared to just a bunch of plain texts waiting to be read.

Everything that is online can now be optimized and it includes videos. For it to gain popularity, it should also rank on search engines. To be able to do that, certain SEO processes are involved. Read the rest of this entry »

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Blog Optimization Part 1

Search engine optimization is the process done to generate traffic through search engines. It became a need for websites because 80%-90% of visitors come from major search engines. Higher rankings mean greater number of visitors. The same concept applies to blogs. However, many blog owners are not aware of their chances of being more visible on the web. They just update it once in a while and that’s it. Considering the great number of blogs on the net today, from personal to corporate blogs, all their efforts will just go to waste if they do not optimize it.

Yes, blogs can be optimized, too. It should be done for the benefit both of your readers and search engine spiders. Although the process is quite similar with the standard website search engine optimization, it is a bit different. Here are some tips that you can do to start: Read the rest of this entry »

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