Tweet Success: Reasons Why to Keep Using Twitter
CHICAGO (MarketWatch) — You’ve created an account and started following some users. You may have even sent a few tweets out into the world, expressing how you feel about the economy or the weather or the season finale of your favorite TV show.
But you still don’t get it, and you’re ready to dismiss Twitter for good.
Recent research from Nielsen found that about 60 percent of people who sign up for Twitter abandon the service after a month.
Some companies have had great success using Twitter to launch viral marketing campaigns, and there are other success stories from professionals who network with those in their field — a practice that can even lead to a job offer.
The site isn’t just a collection of people broadcasting when they’re taking a nap or reading about Ashton Kutcher’s day.
At its best, Twitter can be a way of keeping up to date with the latest news — and reaction to that news — in real time. In your professional life, you can network and search for jobs, while building a reputation in your industry. It can also operate as a customer-service channel and provide a way to search for sales.
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