Team Creatives

 

January 15, 2010 - 2010: Ways to Increase Landing Page Conversions

The main goal of getting traffics in SEO is to get visitors converted into customers. This is why there is landing page optimization. Landing pages on your blogs, articles or ads should be presented clean, clear and easy to understand because if not, your visitor might leave you. Just like in real life, you need to be hospitable. On your website, you can do it by properly performing your optimization. If you fail to provide your visitors with pleasant site features, the gold may turn into a stone. You may have a lot visitors but it all ends to that, that is disappointing. Here are some tips on how you can increase your landing page conversions.

Quality and relevant content. Your web pages must provide contents that are directly relevant to the service or product that visitors are looking for. They may lose the interest and think that they are on the wrong site. Contents must hit what's on the mind of users. This way, you will get more clicks and you are more likely to get the conversions you are looking for.

Simplify the Design. The design shouldn't be that extravagant. Most of the times, internet users feels more comfortable to navigate on sites that don't seem complicated to look at. Don't put too much blink, walk, move or talk icons, that users find them troublesome. They think they are ads that will just bring them away from the homepage.

Forms to fill out that are too long. If your registration forms have so many fields to be filled out, the users might rather decide to leave. People want it simplified. Ask only for the most important information and avoid requiring details that are too private to be provided.

Emphasize the benefit of the product to customers. You should display the exact details of your product, but don't overdo it. Features and benefits are two different things. Features are what your product can do and benefits are things that customers get from it. Be wary of the words you use. They should words that can captivate the emotions of people who are gonna read them.

Don't start a guessing game. Don' make your visitor guess what is ahead because they really don't have time for that. Provide a landing page that clearly states what it is all about. You shouldn't make surprises, go straight to the point instead. There are many businesses on the web. If they don't know who or what they are dealing with, they will click away to find a new site.

Amplify your headline. Put convictions on your headlines. Headlines are the most important part of your landing pages. Just like on new articles. The appeal of your headline can pull in readers and take time to read the news. On web sites, you will get more visitors if your headline is something catchy, intriguing and sparks curiosity. But of course, it should justify the attention being given by the users.